How Tilewright Delivers Value For Our Customers
We’ve chosen to avoid installing plastic or linoleum panels, even though they’re much more profitable to install than tiled shower renovations. Good business, initially, but not over the long term.
After 35 years of learning, we know what works best- we’re comfortable with our tiled shower renovation offer.
We’ve also seen many examples of poor customer service over the years, and to avoid following a bad example, we’ve developed a better process.
Our customers deserve our best effort not just in terms of our product but also our service, so that’s what we’ll strive to deliver.
The Hard Truth About Plastic Panel Showers
Let’s address the plastic elephant in the room: our competitors install ⅛-inch thick plastic or linoleum panels printed to mimic a tiled shower renovation. It’s fake!
They charge $12,000-$18,000 for materials that cost them $500-$700. Then they back it with aggressive warranties and impressive-sounding timelines because they know only gimmicks will sell such things. The value proposition isn’t just weak, it doesn’t exist.
The Marketing
What They Promise
- "Beautiful stone look!"
- "Lifetime transferable warranty!"
- "Installed in 1-2 days!"
The Reality
What You Actually Get
- 1/8" thick surface-printed linoleum sheets
- Dependent on technician-applied caulking
- Patterns that never look like real stone
- Impossible to repair without replacing panels
The Question They Can't Answer: "Why am I paying $15,000 for plastic sheets?"
Our Answer: You shouldn't be. That's why we exist.
Feature
Plastic Panels
Tilewright
Material Quality
1/8 inch printed linoleum sheets
Authentic ceramic & stone tile
Lifespan
5-10 years (optimistic estimate)
20 Years Minimum
Property Value
Neutral to negative
Increases resale value
Waterproofing
Depends on surface caulking
Built into substrate structure
Appearance
Printed patterns, never looks like real stone
Real texture, weight and character
Customization Options
5–10 plastic patterns
Hundreds of tile options
What Makes Tilewright The Best Option?
Real Tile, Real Quality
We only install authentic ceramic and natural stone tile. No plastic panels, no linoleum tile fakes. A tiled shower renovation is visibly improved and it's a tangible difference. And, it clearly ADDS value to your property.
Real Construction Experience
We understand structure, waterproofing, and building science because we've spent decades learning about and implementing solid, durable, long-lasting features into homes.
Transparent Pricing
We itemize every cost and explain why quality materials matter. No hidden fees, no pressure tactics. You design your new tiled shower renovation from the comfort of your own home.
Local & Accountable
We're based in Ottawa and serve the local community. Your project matters to us because we're homeowners too. We stand for delivering value to our customers.
Common Objections
But the plastic panels come with a lifetime warranty!
Our Response:
They can install it in 1-2 days. You take a week.
Our Response:
Instead of forcing our production process into a rushed and suspect marketing gimmick, we offer an honest timeline for quality. In response to the question of 2 days vs 1 week, was 9 months too long to wait for your child to be born? A desired and valuable outcome is entirely worth a few extra days.
What if I need repairs down the road?
Our Response:
The plastic panels can’t be repaired, only replaced. Since the printing process creates variations in the print runs, your replacement panel in a few years will likely look different than the one its replacing. If you should somehow manage to damage some tile, the tile can be removed and replaced with another. We always over-order 25 Sq ft of tile, for you to store in your furnace room, just in case.
I've seen bad tile jobs before.
Our Response:
So have we- a bad tile job requires almost as much effort to produce as an excellent one. So, why bother with poor quality? You need to understand the mindset of a committed trades person. Each tile-setting project that he/she brings into the world is a direct reflection of him/her. There’s no way you’re going to receive a suspect product from such a person. We want to be involved with that sort of person for our projects.